Are you fed up of the use of the overused and equally overpriced stock photography and as such looking for an alternative? In case you so happen to be affected by these and as such looking for an alternative, then it may just be so advisable for you to start thinking of such alternatives such as Oodls and their offers. For more info about Oodls, read on.
By and large, Oodls is one company that is born with a mission to get consumers of stock photography, an alternative to the common and rather expensive stock photos that we happen to be so accustomed to. One sure feature with Oodls is that they use highly charming user-generated content from the world’s largest community of creative minds, Instagram. Here is a look at some of the basic facts that should be highlighted when it comes to the background and history of the very community and company Oodls.
The beginnings of this company and the idea behind their formation actually started way back in the year 2015 in Edinburgh. Sarah Stenhouse, the founder and CEO of the company, was them employed as an employee at a digital marketing agency. Her experience here at a certain point in time actually led to this whole creation. What so happened to be was that there was a Father’s Day campaign and being assigned on her desk the task of finding authentic images to use for the campaign, numerous efforts, going through the images from the old fashioned stock photography libraries online couldn’t bear much fruit as you discover more. Thanks to her frustrations, thoughts went towards what it is that it takes to find and actually license real content from real people. This is actually the very inspiration that was followed on to come up with Oodls. Ordinarily as it is with any other, the journey hasn’t been easy but with the toughness in it, Oodls has evolved to what it is today.
Actually, to this point in time, Oodls can be said to be well on their way to achieving their mission. At Oodls, there is the use of AI, artificial intelligence, machine learning and as well the old and trusted human effort. One thing that can be well assured of is that with these kinds of approaches to finding and licensing you can be sure that they will help you find some of the best of content from the community of Instagrammers all across the globe that will be ideal for a business of any kind and size as this site shows.